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Event Promotion: A Personal Invitation

Personal invitations [1]

Photograph Credit: iStockphoto

I am getting consumed with Fall Festival [2] preparations. Keeping separate times to work and to put it away, I feel more balanced this year. Having spent so much time last year designing the space, I only need to tweak the plans, which saves me energy and time.

Our marketing volunteers have created banners, posters, flyers, postcards, and business cards to promote our Fall Festival. Keeping these invitations in my purse, I am learning the power of a personal invitation.

When I shopped at a craft store today, I extended to our cashier an invitation to our Fall Festival. After chatting about the event, I left a postcard with her listing the location, date, and time. Our cashier seemed truly thankful for the information and the details.

Though I know not whether she will come, I know that she has the information to attend. I cannot tell you how many times someone has informed me of an event when I am on the run. When I get to a place to write it down, I cannot remember the location, date, or time. Had I been given an invitation or flyer, then I would have the information to add to my calendar.

In using time wisely to promote an event, remember a personal invitation spoken will go further with a written flyer, postcard, or business card. Knowing this gesture saves me time and energy, I seek to help others as I invite them to our upcoming event. Happy inviting!

Question: Do you find personal invitations helpful for community events?